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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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News tags

Data

BHF: Parents fooled by junk ads

Category: Data | 15th Dec 2008 Food manufacturers are using "spurious health claims" as part of their marketing campaigns for children's products, according to the British Heart Foundation.

A report conducted by the Food Commission on behalf of the group has suggested...

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BHF: Parents fooled by junk ads
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Multi-media marketing must be 'targeted'

Category: Data | 17th Nov 2008 One-in-five consumers are less likely to respond to social email marketing, according to a new study.

The 2008 E-mail attitudes Survey, conducted by e-Dialog, disclosed that 22 per cent of consumers would be less likely to respond to an...

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Multi-media marketing must be 'targeted'
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Mobile marketing increasing

Category: Data | 12th Nov 2008 Mobile marketing is increasing in its receptiveness and adoption, according to the latest Mobile Attitude and Usage Study.

The research, conducted by the Mobile Marketing Association (MMA), disclosed that one-in-four European mobile...

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Mobile marketing increasing
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Scope launches digital campaign

Category: Data | 03rd Nov 2008 Scope is launching its first ever email marketing campaign in a bid its increase funding.

The digital advertising campaign will target the disabled charity's donation base, which has not historically responded well to direct mail...

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Scope launches digital campaign
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'World's oldest whisky' launched

Category: Data | 31st Oct 2008 Whyte & Mackay is trying to break into the premium whisky market, with the limited edition release of a 50-year-old vintage.

Only 191 bottles of The Dalmore will be made available to luxury retailers, with the ageing malt coming with a...

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'World's oldest whisky' launched
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Samsung LCD market leader

Category: Data | 27th Oct 2008 The electronics giant Samsung has the largest share in the worldwide LCD TV market, according to a new research report.

Displaysearch, an internationally affiliated research corporation, disclosed in a recent study that Samsung has just...

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Samsung LCD market leader
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Boots seeks new agency

Category: Data | 07th Aug 2008 After several weeks of rumour, high street retailer Boots UK has confirmed it is seeking for a new agency to supply some of its creative marketing services.

According to follow-up reports to an exclusive revelation in Precision Marketing...

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Boots seeks new agency
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Search marketing benchmark guide published

Category: Data | 25th Jul 2008 MarketingSherpa has released its annual Search Marketing Benchmark Guide for 2009, it has announced.

It is the largest guide it has produced so far and has surveyed more than 50 "respected" sources within the...

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Search marketing benchmark guide published
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Celebrity culture is 'boring' says report

Category: Data | 25th Jul 2008 Marketing campaigns based around celebrities are not what consumers want to see, according to a new report.

Datamonitor claims that a current trend for fame-based reality shows and celebrity-endorsed brands is saturating the...

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Celebrity culture is 'boring' says report
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Data use is 'legitimate'

Category: Data | 14th Jul 2008 An industry practice often used as part of the marketing mix has been defended after a government-commissioned review called for changes in the ways the industry uses data.

Richard Webster, the commercial director at data company DLG,...

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Data use is 'legitimate'
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