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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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News tags

Trendspotting Measurement of Marketing communications Financial services Creative Marketing Christmas shopping buses stress General marketing Communications Planning handbags embarrassment diplomacy time passengers schedule glasses shop assistant Customer Insights discounts Drinks

Insights

Websites should 'excite' consumers

Category: Insights | 30th Dec 2008 A company's website should get customers excited about their brand, according to a leading web design agency.

Hostway has suggested that businesses can improve their online marketing by making their websites more engaging, which increases...

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Websites should 'excite' consumers
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WWF urges polar bear adoption

Category: Insights | 19th Dec 2008 WWF has produced a DRTV marketing campaign that urges viewers to adopt a polar bear.

The animal charity is attempting to specifically target prospective supporters with an interest in animals, with a hard-hitting ad that highlights the...

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WWF urges polar bear adoption
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Thomson revamps ad strategy

Category: Insights | 19th Dec 2008 Thomson has fallen back on it's the promotion of its traditional holiday packages for its peak marketing campaign.

The tour operator is moving away from its previous advertising strategy, which focused on the individual components of...

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Thomson revamps ad strategy
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Native language ads 'most effective'

Category: Insights | 16th Dec 2008 Multi-linguists respond to marketing campaigns most effectively in their native language, a new study has disclosed.

The review, which was conducted by researchers at the Rotterdam School of Management, disclosed that bilingual and...

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Native language ads 'most effective'
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Charities must sell 'change'

Category: Insights | 12th Dec 2008 UK charities must convey a message of "change" if they are to raise their fundraising during the economic downturn, according to an industry expert.

Speaking at a forum in London, Alan Clayton, charity marketing specialist, believes that...

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Charities must sell 'change'
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Festive ads could resonate further

Category: Insights | 10th Dec 2008 Advertisers could receive a boost this Christmas as a third of viewers have suggested that they will be watching more programming during the festive season.

An ITV survey of 2,805 consumers disclosed that 33 per cent of respondents...

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Festive ads could resonate further
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Searches for discounts rise

Category: Insights | 09th Dec 2008 Online searches for discounted vouchers have risen by over 100 per cent in the past year, according to the latest figures.

New Media Age reported that a study by the market intelligence firm Hitwise UK disclosed that internet searches for...

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Searches for discounts rise
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Consumers bored of celeb ads

Category: Insights | 08th Dec 2008 Consumers are becoming increasingly disillusioned with celebrity endorsements as the global recession affects the effectiveness of certain marketing strategies, a new study has claimed.

Precision Marketing has reported that a survey...

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Consumers bored of celeb ads
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Burger King tasteless?

Category: Insights | 05th Dec 2008 Burger King has been criticised for producing a "tasteless" marketing campaign, which features people from remote regions of the globe.

The Virgin Whopper campaign stars Romanian farmers and Thai villagers engaged in a taste test to...

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Burger King tasteless?
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Rapp offers charitable advice

Category: Insights | 03rd Dec 2008 A leading direct marketing company is urging charities to stay in contact with their donors, as the recession causes contributors to cancel their payments.

Rapp has advised charities to encourage previous donors to "stay engaged with the...

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Rapp offers charitable advice
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