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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Measurement

Firms could soon measure online customer engagement

Category: Measurement | 06th Jan 2009 Businesses could soon be able to measure the online engagement of their customers thanks to a new form of technology, it has been claimed.

According to Foviance, neuromarketing could help firms to get a good idea of how and why people...

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Firms could soon measure online customer engagement
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Firms could soon measure online customer engagement

Category: Measurement | 06th Jan 2009 Businesses could soon be able to measure the online engagement of their customers thanks to a new form of technology, it has been claimed.

According to Foviance, neuromarketing could help firms to get a good idea of how and why people...

Read more Read more Tags: Measurement of Marketing communications
Firms could soon measure online customer engagement
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Times Online improves ad visibility

Category: Measurement | 30th Dec 2008 The Times has overtaken the Mail as the third most visited newspaper website in the UK, improving its standing amongst marketers and advertisers.

That is according to the ABCe figures, which disclosed that the number of consumers visiting...

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Times Online improves ad visibility
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Restaurants need New Year plan

Category: Measurement | 18th Dec 2008 Restaurants must implement a marketing strategy by January, according to an industry expert.

Writing for the Liverpool Daily Post, the managing director of Ubiquity PR, Joel Jelen, believes that eateries should begin to offer vouchers for...

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Restaurants need New Year plan
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Motor shows 'effective'

Category: Measurement | 17th Dec 2008 Motor shows are one of the most effective marketing methods for car manufacturers, according to a new study.

Foresight Research conducted a consumer survey that revealed that exhibitions deliver better returns on investment to companies...

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Motor shows 'effective'
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Stockwell gun poster criticised

Category: Measurement | 17th Dec 2008 A poster advertising a Hollywood film has been criticised for glamorising gun violence at Stockwell Tube station, when the inquest into the death of Charles de Menezes was occurring.

The advertisement for Righteous Kill was displayed at...

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Stockwell gun poster criticised
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Microsoft promotes search marketing

Category: Measurement | 17th Dec 2008 Microsoft is luring small businesses into trying search engine marketing with the offer of a free trial.

The multi-national technology corporation conducted a survey of its present search engine customers, disclosing that 72 per cent...

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Microsoft promotes search marketing
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Marketing 'gloomy' over UK economy

Category: Measurement | 27th Nov 2008 Marketers are 'gloomier than ever' about the UK's economic outlook, according to the latest Marketing Trends Survey.

The poll, published by the Chartered Institute of Marketing (CIM), revealed that 73 per cent of the UK's marketers...

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Marketing 'gloomy' over UK economy
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CLP offers creative recession training

Category: Measurement | 21st Nov 2008 The Cultural Leadership Programme (CLP) is offering subsidised recession training for senior advertising executives.

The training, which is being offered to help creative industry leaders survive the unstable economic climate, will be run...

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CLP offers creative recession training
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Louis Vuitton signs up Madonna

Category: Measurement | 19th Nov 2008 Madonna has agreed to become the face of Louis Vuitton's 2009 spring/summer advertising campaign, in a deal believed to be worth £6.5 million.

The ageing pop star, who is no stranger to marketing campaigns having previously promoted...

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Louis Vuitton signs up Madonna
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