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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Automotive

Motor shows 'effective'

Category: Measurement | 17th Dec 2008 Motor shows are one of the most effective marketing methods for car manufacturers, according to a new study.

Foresight Research conducted a consumer survey that revealed that exhibitions deliver better returns on investment to companies...

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Motor shows 'effective'
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General Motors axes Tiger

Category: Trends | 25th Nov 2008 General Motors has ended its sponsorship deal with Tiger Woods a year early, as the manufacturer cuts its marketing budget.

The world's number one golfer will be £6 million a year worse off, after the Detroit-based carmaker ended its...

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General Motors axes Tiger
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Land Rover secures TV sponsorship deal

Category: Measurement | 14th Nov 2008 Land Rover has confirmed that it is signing a new deal to sponsor the next series of hit TV show series of 'Rough Guide To...', Marketing Week reports.

The integrated marketing campaign - which will be aired on Five - features break...

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Land Rover secures TV sponsorship deal
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Bentley adapts to credit crunch

Category: Sector focus | 20th Oct 2008 Bentley has begun to offer used cars at competitive prices as a way of keeping the brand healthy during the economic downturn, Brand Republic have reported.

The luxury car maker has sold less than 1,400 new vehicles in 2008, which is down...

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Bentley adapts to credit crunch
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ING uses web-based short films to market sponsorship

Category: Creative work | 18th Sep 2008 Global financial institution ING has launched a new YouTube channel to show five individual short films that inform viewers about its Formula 1 (F1) sponsorship.

ING Explains is a collection of films with titles such as Driving an F1 Car...

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ING uses web-based short films to market sponsorship
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Motoring mag partners with WH Smith to reach audience

Category: Trends | 15th Sep 2008 A magazine launched in 2007 but only available to a selected audience is now available at WH Smith after demand outgrew supply, it was revealed today.

Great Cars is targeted at "readers who view their cars as an exclusive and...

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Motoring mag partners with WH Smith to reach audience
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Car ad makers offered shooting advice

Category: Creative work | 15th Sep 2008 Those working in the creative marketing sector have been advised on some key points to remember when shooting a car commercial.

According to Motors.co.uk, there are some important issues to bear in mind when it comes to putting together...

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Car ad makers offered shooting advice
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Women's favourite car adverts

Category: Insights | 08th Sep 2008 Readers of Evecars.com have voted for their favourite car marketing campaigns of the last year.

According to the editors, female motorists ranked the launch of the new retro-styled Fiat 500 as their top car promotion.

The Fiat...

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Women's favourite car adverts
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Chrysler announces ad plans

Category: Creative work | 29th Aug 2008 Car manufacturer Chrysler is to run an advertising campaign with motoring publication Autotrader.com, it emerged this week.

The company, which was bought by Daimler-Benz in 1998, will be marketed via banners and mid-page units (MPUs) on...

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Chrysler announces ad plans
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Ford asks 'are you strong enough?'

Category: Creative work | 29th Aug 2008 An innovative marketing idea has been used to promote Ford's Ranger Vehicles, reports Brand Republic.

In the direct marketing campaign, people will receive a brochure in the post with the words "Challenge: open with your bare...

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Ford asks 'are you strong enough?'
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