Category: Trends | 25th Nov 2008 A key strategy for marketers and retailers in the economic downturn is the implementation of loyalty programmes, according to Denali Marketing.

The Loyalty marketing experts have suggested that programmes which offer repeat customers...

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Category: Loyalty | 20th Nov 2008 Asda has unveiled a new marketing campaign through which consumers can access free digital copies of the top 100 consumer magazines, if they sign up for its new online sales partnership.

The retailer has agreed a deal with John Menzies...

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Category: Loyalty | 28th Oct 2008 Portsmouth Football Club has launched a new loyalty programme in a bid to help its fans save money in the credit crunch.

The new reward scheme will allows fans of the south-coast football club to save for gift vouchers that can be...

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Category: Loyalty | 27th Oct 2008 Mywardrobe.com has become one of the first luxury fashion electronic-retailers to offer customers a loyalty scheme.

The online fashion company, which has seen its traffic increase by 144 per cent in the last year, says it launched the...

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Category: Creative work | 10th Oct 2008 A number of independent retailers in a UK town have banded together to create a joint loyalty-based creative marketing scheme, according to reports.

Welsh publication the Daily Post reports a number of shops in Mold, Flintshire have...

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Category: Trends | 08th Oct 2008 The number of consumers seeking out loyalty deals and special offers is likely to increase as the threat of an economic downturn grows, it has been suggested.

In an article for Brand Republic this week, Mary Cowlett states that there has...

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Category: Trends | 08th Oct 2008 Walkers Crisps, Pot Noodle and Gillette are among a growing number of brands looking to use creative marketing to promote loyalty.

Recent research from Nielsen Online showed Walkers' website traffic increased by 2,575 per cent in June as...

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Category: Loyalty | 06th Oct 2008

A US runner has spoken of her determination to succeed and pride in representing her team and their sponsor.

In news that will no doubt aid the manufacturer's awareness campaigns, Carolyn Quebe has said she is not only looking...

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Category: Creative work | 06th Oct 2008

The face of La Senza's latest creative marketing campaign has told one newspaper how much of a fan she is of their lingerie range.

Danielle Bux, who can be seen fronting the manufacturer's new products as part of their most...

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Category: Creative work | 06th Oct 2008

Last week saw the launch of an unlikely partnership between a butter manufacturer and a punk legend.

Former Sex Pistols and Public Image Ltd frontman John Lydon appeared on TV screens across the UK as the face of Country Life...

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