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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Customer profiling

Native language ads 'most effective'

Category: Insights | 16th Dec 2008 Multi-linguists respond to marketing campaigns most effectively in their native language, a new study has disclosed.

The review, which was conducted by researchers at the Rotterdam School of Management, disclosed that bilingual and...

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Native language ads 'most effective'
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BHF: Parents fooled by junk ads

Category: Data | 15th Dec 2008 Food manufacturers are using "spurious health claims" as part of their marketing campaigns for children's products, according to the British Heart Foundation.

A report conducted by the Food Commission on behalf of the group has suggested...

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BHF: Parents fooled by junk ads
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Skinny models don't sell more products

Category: Trends | 17th Nov 2008 Marketing campaigns featuring skinny models does not make women more likely to buy a product, according to new research.

The study, carried out by the University of Queensland, created a series of advertisements for underwear, a dress and...

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Skinny models don't sell more products
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Multi-media marketing must be 'targeted'

Category: Data | 17th Nov 2008 One-in-five consumers are less likely to respond to social email marketing, according to a new study.

The 2008 E-mail attitudes Survey, conducted by e-Dialog, disclosed that 22 per cent of consumers would be less likely to respond to an...

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Multi-media marketing must be 'targeted'
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Mobile marketing increasing

Category: Data | 12th Nov 2008 Mobile marketing is increasing in its receptiveness and adoption, according to the latest Mobile Attitude and Usage Study.

The research, conducted by the Mobile Marketing Association (MMA), disclosed that one-in-four European mobile...

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Mobile marketing increasing
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Scope launches digital campaign

Category: Data | 03rd Nov 2008 Scope is launching its first ever email marketing campaign in a bid its increase funding.

The digital advertising campaign will target the disabled charity's donation base, which has not historically responded well to direct mail...

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Scope launches digital campaign
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Samsung LCD market leader

Category: Data | 27th Oct 2008 The electronics giant Samsung has the largest share in the worldwide LCD TV market, according to a new research report.

Displaysearch, an internationally affiliated research corporation, disclosed in a recent study that Samsung has just...

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Samsung LCD market leader
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Creative marketing via email 'should engage the recipient'

Category: Creative work | 23rd Sep 2008 The importance of engaging with the recipient in an email-based creative marketing campaign has been underlined in a recent article.

In a piece for the Adotas website, Blaine Mathieu states that unless creative communications are equipped...

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Creative marketing via email 'should engage the recipient'
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Twitter 'to pay users for adverts'

Category: Insights | 04th Sep 2008 Users of the micro blogging website Twitter can download an application that will pay them for displaying an advert on their profiles.

Payments will be made to users based on how long the adverts are displayed on their...

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Twitter 'to pay users for adverts'
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Marmite: Love it, or love the marketing

Category: Insights | 02nd Sep 2008 Social networking website Facebook has a group that has been created solely for the purpose of admiring Marmite.

According to the Independent - which spotlighted the continuing marketing campaign for the yeast spread that people either...

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Marmite: Love it, or love the marketing
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