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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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Search results: Measurement of Marketing communications

Firms could soon measure online customer engagement

Category: Measurement | 06th Jan 2009 Businesses could soon be able to measure the online engagement of their customers thanks to a new form of technology, it has been claimed.

According to Foviance, neuromarketing could help firms to get a good idea of how and why people...

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Firms could soon measure online customer engagement
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Firms could soon measure online customer engagement

Category: Measurement | 06th Jan 2009 Businesses could soon be able to measure the online engagement of their customers thanks to a new form of technology, it has been claimed.

According to Foviance, neuromarketing could help firms to get a good idea of how and why people...

Read more Read more Tags: Measurement of Marketing communications
Firms could soon measure online customer engagement
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TV remains 'most effective' ad medium

Category: Trends | 02nd Jan 2009 The internet is becoming an increasingly important form of advertising but still remains behind television as the most effective marketing method.

That is according to a survey conducted by the consulting firm Deloitte, which discovered...

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TV remains 'most effective' ad medium
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Times Online improves ad visibility

Category: Measurement | 30th Dec 2008 The Times has overtaken the Mail as the third most visited newspaper website in the UK, improving its standing amongst marketers and advertisers.

That is according to the ABCe figures, which disclosed that the number of consumers visiting...

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Times Online improves ad visibility
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Marketers aiming campaigns at kids

Category: Trends | 29th Dec 2008 Food manufacturers are attempting to disguise marketing campaigns as educational resources for schools, a new report has suggested.

The study, which was commissioned by the Children's Food Campaign, disclosed that many companies are...

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Marketers aiming campaigns at kids
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Mobile searches increase

Category: Trends | 23rd Dec 2008 Internet searches via mobile broadband devices have increased by 30 per cent, highlighting the marketing potential of the developing technology.

That is according to Orange's Digital Media Index, which disclosed that consumer appetite for...

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Mobile searches increase
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Restaurants need New Year plan

Category: Measurement | 18th Dec 2008 Restaurants must implement a marketing strategy by January, according to an industry expert.

Writing for the Liverpool Daily Post, the managing director of Ubiquity PR, Joel Jelen, believes that eateries should begin to offer vouchers for...

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Restaurants need New Year plan
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Motor shows 'effective'

Category: Measurement | 17th Dec 2008 Motor shows are one of the most effective marketing methods for car manufacturers, according to a new study.

Foresight Research conducted a consumer survey that revealed that exhibitions deliver better returns on investment to companies...

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Motor shows 'effective'
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Stockwell gun poster criticised

Category: Measurement | 17th Dec 2008 A poster advertising a Hollywood film has been criticised for glamorising gun violence at Stockwell Tube station, when the inquest into the death of Charles de Menezes was occurring.

The advertisement for Righteous Kill was displayed at...

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Stockwell gun poster criticised
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Microsoft promotes search marketing

Category: Measurement | 17th Dec 2008 Microsoft is luring small businesses into trying search engine marketing with the offer of a free trial.

The multi-national technology corporation conducted a survey of its present search engine customers, disclosing that 72 per cent...

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Microsoft promotes search marketing
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