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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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News tags

Trendspotting Measurement of Marketing communications Communications Planning passengers General marketing Creative Marketing glasses Drinks embarrassment time shop assistant Christmas shopping Customer Insights handbags diplomacy buses Financial services discounts schedule stress

Search results: Trendspotting

TV remains 'most effective' ad medium

Category: Trends | 02nd Jan 2009 The internet is becoming an increasingly important form of advertising but still remains behind television as the most effective marketing method.

That is according to a survey conducted by the consulting firm Deloitte, which discovered...

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TV remains 'most effective' ad medium
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Marketers must be more 'creative'

Category: Trends | 31st Dec 2008 Advertising agencies will have to "fight harder" for contracts next year as the recession reduces companies' marketing budgets.

That is according to Rob Mortimer, a planner at CheethamBellJWT, who told the BBC that "forward thinking"...

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Marketers must be more 'creative'
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IFAs advised to alter marketing in 09

Category: Trends | 31st Dec 2008 Independent financial advisors (IFAs) must alter their marketing campaigns next year to continue attracting business, according to an industry expert.

The financial services social networking website IFA Life has suggested to FT Advisor...

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IFAs advised to alter marketing in 09
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Marketers aiming campaigns at kids

Category: Trends | 29th Dec 2008 Food manufacturers are attempting to disguise marketing campaigns as educational resources for schools, a new report has suggested.

The study, which was commissioned by the Children's Food Campaign, disclosed that many companies are...

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Marketers aiming campaigns at kids
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Mobile searches increase

Category: Trends | 23rd Dec 2008 Internet searches via mobile broadband devices have increased by 30 per cent, highlighting the marketing potential of the developing technology.

That is according to Orange's Digital Media Index, which disclosed that consumer appetite for...

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Mobile searches increase
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Firms to employ content marketing

Category: Creative work | 23rd Dec 2008 Marketers will increase their spending on online content and social media initiatives in 2009, according to a new survey.

The poll of 200 marketing professionals, carried out by the social community Junta42, discovered that 56 per cent...

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Firms to employ content marketing
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iPhone campaign unveiled

Category: Creative work | 22nd Dec 2008 A US movie studio is promoting the upcoming Christmas release The Tale of Despereaux with a website that is only compatible with the iPhone.

Universal Pictures has dedicated the site to the mobile handset in a crafted creative marketing...

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iPhone campaign unveiled
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Thomson revamps ad strategy

Category: Insights | 19th Dec 2008 Thomson has fallen back on it's the promotion of its traditional holiday packages for its peak marketing campaign.

The tour operator is moving away from its previous advertising strategy, which focused on the individual components of...

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Thomson revamps ad strategy
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Magners unveils festive sparkle

Category: Creative work | 18th Dec 2008 Magners has unveiled an extensive outdoor advertising campaign, as it attempts to increase sales beyond the summer months.

The cider producer has launched a series of advertisements that will appear on bus shelters across the country,...

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Magners unveils festive sparkle
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Carling retain cup

Category: Trends | 18th Dec 2008 The Football League has renewed its current Carling Cup sponsorship deal for an additional three years, despite difficult the economic climate.

Coors Brewers, Carling's owners, will have sponsored the event for 14 years by the end of the...

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Carling retain cup
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