HS&P

If you need an account you can register here.

Close

About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

Read more Read more

News tags

Search results: customer

Customer registration - friend or foe?

Category: Thinkpieces | 14th Nov 2008

Customer Registration has long been a hot topic in the online retail industry. Customers constantly call for instant transactions, but the drawn out registration process often puts them off and results in a lost sale for the retailer. However,...

Read more Read more Tags: HS&P, customer, registration, knowledge, retailers
Customer registration - friend or foe?
Share Share

Data is a vital part of loyalty programmes

Category: Press coverage | 07th Nov 2008

A letter from our Head of Data, John Wallinger, to Marketing Week.

John comments on the importance of data within loyalty schemes, and on how to the two are inextricably link. 

Read more Read more Tags: marketing week, data, loyalty, customer loyalty, customer data, data.HS&P, loyalty practice, John Wallinger

Data is a vital part of loyalty programmes
Share Share

Search marketing benchmark guide published

Category: Data | 25th Jul 2008 MarketingSherpa has released its annual Search Marketing Benchmark Guide for 2009, it has announced.

It is the largest guide it has produced so far and has surveyed more than 50 "respected" sources within the...

Read more Read more Tags: Customer segmentation, customer profiling
Search marketing benchmark guide published
Share Share

Celebrity culture is 'boring' says report

Category: Data | 25th Jul 2008 Marketing campaigns based around celebrities are not what consumers want to see, according to a new report.

Datamonitor claims that a current trend for fame-based reality shows and celebrity-endorsed brands is saturating the...

Read more Read more Tags: Customer segmentation, customer profiling
Celebrity culture is 'boring' says report
Share Share

Data use is 'legitimate'

Category: Data | 14th Jul 2008 An industry practice often used as part of the marketing mix has been defended after a government-commissioned review called for changes in the ways the industry uses data.

Richard Webster, the commercial director at data company DLG,...

Read more Read more Tags: Customer segmentation, customer profiling
Data use is 'legitimate'
Share Share