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About HS&P HS&P character

Welcome to HS&P. We are an independent, integrated relationship marketing agency.

It's a place where thinking stimulates creativity. Better thinking means better results.

We're big on measurement, so much so that we're happy to be paid by our results. What do you think? If you like the sound of that, then join the thinking.

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News tags

Measurement of Marketing communications Trendspotting Communications Planning Customer Insights buses General marketing passengers discounts Creative Marketing shop assistant handbags stress Christmas shopping diplomacy glasses embarrassment time Drinks Financial services schedule

Trends

TV remains 'most effective' ad medium

Category: Trends | 02nd Jan 2009 The internet is becoming an increasingly important form of advertising but still remains behind television as the most effective marketing method.

That is according to a survey conducted by the consulting firm Deloitte, which discovered...

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TV remains 'most effective' ad medium
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Marketers must be more 'creative'

Category: Trends | 31st Dec 2008 Advertising agencies will have to "fight harder" for contracts next year as the recession reduces companies' marketing budgets.

That is according to Rob Mortimer, a planner at CheethamBellJWT, who told the BBC that "forward thinking"...

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Marketers must be more 'creative'
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IFAs advised to alter marketing in 09

Category: Trends | 31st Dec 2008 Independent financial advisors (IFAs) must alter their marketing campaigns next year to continue attracting business, according to an industry expert.

The financial services social networking website IFA Life has suggested to FT Advisor...

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IFAs advised to alter marketing in 09
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Marketers aiming campaigns at kids

Category: Trends | 29th Dec 2008 Food manufacturers are attempting to disguise marketing campaigns as educational resources for schools, a new report has suggested.

The study, which was commissioned by the Children's Food Campaign, disclosed that many companies are...

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Marketers aiming campaigns at kids
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Mobile searches increase

Category: Trends | 23rd Dec 2008 Internet searches via mobile broadband devices have increased by 30 per cent, highlighting the marketing potential of the developing technology.

That is according to Orange's Digital Media Index, which disclosed that consumer appetite for...

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Mobile searches increase
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Carling retain cup

Category: Trends | 18th Dec 2008 The Football League has renewed its current Carling Cup sponsorship deal for an additional three years, despite difficult the economic climate.

Coors Brewers, Carling's owners, will have sponsored the event for 14 years by the end of the...

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Carling retain cup
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Arctic roll relaunched

Category: Trends | 16th Dec 2008 After nearly a decade in the wilderness, the Arctic Roll is set to make a come-back as Captain Birds Eye launches a £3 million marketing campaign.

The frozen ice cream and sponge desert will be relaunched next month in a 'Make Your...

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Arctic roll relaunched
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Wickes begins £15m revamp

Category: Trends | 15th Dec 2008

Wickes has unveiled its first television marketing campaign for almost 10 years, as it attempts to boots sales in a difficult economic period for retailers.

The home improvement specialist will unveil the campaign on December...

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Wickes begins £15m revamp
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Marketers troubled by online ads

Category: Trends | 12th Dec 2008 Many UK marketers are having trouble defining and measuring the value of online advertising, according to a new report.

E-consultancy's Online PR Industry Benchmarking study of 300 marketers disclosed that 64 per cent of respondents felt...

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Marketers troubled by online ads
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Asda foresees frugal ads

Category: Trends | 12th Dec 2008 One of Britain's most senior retailers has suggested that the current trend of frugality is likely to affect marketing campaign strategies for the foreseeable future.

The chief executive of Asda, Andy Bond, disclosed that the low-cost...

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Asda foresees frugal ads
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