Delivering a 500% sales return on investment in just four weeks

P&O Cruises needed to generate sales of short break cruises outside the peak season.

Thinking Our insight from customer and prospect data and previous campaign analysis led to recommendations for a truly integrated relationship marketing campaign, working acros...

Delivered a 300% saving in cost per lead

Norwich and Peterborough Building Society's affiliate programme was achieving a conversion ratio of 156 clicks to 1 application - at a very high cost per completed application.

Thinking Our digital planning team were able to quickly identify the true cost per conversion. This allowed us...

74,000 new subscribers, 10:1 return on investment

How could Camelot find new ways to target and retain the most active rejecters of The National Lottery?

Thinking Older affluent consumers were defecting from Lotto at retail. An analysis of customer data showed they were seeking out a subscription, even though subscriptions wer...

5% of all Honda cars sold, 50% decrease in marketing costs

When Honda approached us they had poor data, only tactical programmes and failing relationship strategies.

Thinking Data mining, segmentation and customer journey analysis were just a few of the thinking tools we employed to revolutionise the way Honda markets to prospe...

21% open rate, 40% click rate (of openers), 8% response rate (completed forms)

The combination of our Love Driving campaign and the follow on campaign, Take A Tour, resulted in the headline result of selling a car for every 174 emails.

Thinking Our strategy for Honda has always been: understanding first, marketing second. We de...

42% open rate, 13% click rate (of openers), 0.6% purchased a car

Thinking The Love Driving data provided Honda with the ability to improve their responsiveness to their customer needs. We wanted to empower the consumer with specific product information, at the correct time in the purchase cycle, whilst putting them in a test driving mindse...

25:1 return on investment

The Hondamentalism campaign broke in May 2007. The sporty new Civic Type R launched at the same time but the TV ad did not feature the car. The job of selling the product fell to the National press, web and direct response channels.

Thinking The idea of the obsession of the Honda engineers, that began ...

Making independence believable

Norwich and Peterborough Building Society offer genuinely independent financial advice in all their branches - quite a rarity amongst banks who tend to offer tied or multi-tied advice. How could they build on the success of this financial advice service (FAS)?

Thinking Our planning and research pr...